Can we fix “Women In Tech”?
What is bothering me however is how bad this “Women In Tech” problem really is.
So that got me thinking.. here are my assumptions:
- Startups/entrepreneurs/small business/I’m not working for you anymore/”going it alone” are ideas that are not going to diminish in numbers - this fire is only going to burn hotter. Just you watch.
- Women are going to want more of the pie. Why shouldn’t they?
- This “Women In Tech” problem is a really serious problem (if you don’t know what I mean by this you haven’t read the above article #doit)
This looks like a perfect opportunity to me. Not an opportunity to exploit women (seriously, why haven’t you read this yet?), but one for innovation!
I heard a great quote recently and it goes kinda like this: “Select a problem that is really painful for a lot of people.” (I’ll get the reference when I can find it) This isn’t a “how to” for finding startup ideas. It’s simply good, common sense guidance so that you’re already ahead of the game by starting with great odds of success.
Of course if you’re into startups this is not news to you. But have a think: this may be one of the most text-book recipes for innovation in recent years. We have a massive market: women, ~50% of the population. And we have a really painful problem.
You might say to me “Matt, those numbers are not right. Not every woman wants to build a startup.” And that’s fine. But that’s why I included the first assumption - this industry is going crazy. I don’t need to link to all the references by, like everyone, about how cheap and easy it is to build tech these days. Sure, women aren’t yet stepping up in the droves like the blokes, but with all the great work people like @jason are doing and programs like railsgirls are achieving, it’s going to grow.
So; innovators: What are you going to do? Let’s see if we can solve some of this pain that women should never have been subjected to in the first place and fix “Women In Tech”.