Hammer? err.. What’s that?
Hammer was the only thing I could think of when I was trying to find a parallel to what I’m trying to do. A hammer is simple right? Everyone knows how to use one, and not because they know how, but because it’s obvious. Or rather, it’s intuitive. There’s no manual for a hammer. It explains itself.
Hammer is what I want for software, in particular the software that’s typically boring and dull. Apply the hammer transform- simple, intuitive, useful. Throw in a bit of “Dood! I might actually stay awake while I’m using this” and you’ve got something that people actually like.
The Hammer Project is my container for products and solutions that innovate what’s dead about software. Good and clean design will be primary goals. Things like standards based web design, simplicity, low-cost-of-entry and great customer service are of core value to me.
Hang out here for my tech thoughts, business opinions and news about what the Hammer Project will bring to the web.