It Starts With Clarity
Clarity is quality communication. Being able to communicate ones explicit intent to another is not only a building block of family and business, but software too.
You’re going to suffocate your friends and colleges with extra words, bad grammar, long emails and fluff. So why do the same with your app? Focus on the core of what you need to communicate and hack the rest out until the gold virtually stands alone.
Strive for deep understanding- you know when the gaze focuses or the head just tilts like “yeah, I get it”? That’s what you want. Produce that in your conversation, produce it in your copy and produce it in your app, the faster the better.
This is clarity.